how to apply our long lasting, water-based vitamin c primer?

so you ordered our Vita C Primer?  proud of you.  what next? good question.
skincare labels can be vague and unhelpful.  “apply two to three pumps” … ok, but when, how, where, how often? let’s touch on that. 
with the vast majority of skincare products, the general rule of thumb with products is to apply thinnest to thickest in terms of texture and finish off with an spf or tinted moisturizer.  next, if you’re going this route, you apply your makeup. 
many people apply their primers and then their face lotions.  now that’s not wrong, but it is a common misconception that this is the right or only way to do it.  by all means, if you enjoy this hierarchy of application, do your thing, but it would actually benefit you more to apply your moisturizer and then apply your primer!
crazy, right?
so the reasoning behind that- and what I do personally- is apply any serums / medically prescribed topicals -> moisturizer-> primer -> then my spf (& maybe a little bit of concealer because lets me real, we all do it).  applying a face lotion first locks in the moisture to your skin to prevent dryness.  primers aren’t specifically designed to retain moisture, they’re designed to ‘prime’ the skin and get it ready to lock in whatever you put on your skin next for better wear.
so a quick summary: cleanse your face (recommend our salicylic acid cleanser for acne), apply your squalane moisturizer to lock in hydration, apply 2-3 pumps of our Vita C Primer, and then your skin is ‘primed’ and ready for that application of spf or tinted moisturizer (with protection, of course) & makeup wear.  
one of our main differentiators is that our primer is an antioxidant powerhouse, carefully formulated with vitamins c + b3(niacinamide) /b5 (panthenol) + e & hyaluronic acid.  this is going to give you a beautiful, color & pigment corrected canvas (face) for your spf / makeup wear, diminish the appearance of fine lines, wrinkles, and pores, and give you an overall more youthful glow. it will truly help the product you put on next sit, last, and feel better on your skin.
hope this helped!  let me know what you’d like me to talk about in the next blog.

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